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WE
BELIEVE
We believe strategic thinking can only happen with passion, intelligence, and personal commitment. That's why we lead the analysis and execution of every project, including client service and relationship.
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MARIANA FERNANDES
_Specialist in strategic recommendations through qualitative research
_Guest professor at ESPM, Master's Program in Market Research and Consumer Insights
_MBA in Foresight and Futures Design — ESPM
DUSHKA TANAKA
_Designer with expertise in branding, editorial and digital media, and design thinking
_Specialized in art direction for fashion and the luxury market
_Finalist for the Jabuti Prize in the Cover and Graphic Design categories
_Design sprint
An intensive process to solve complex product, brand, or business challenges — from problem mapping to prototype testing with real consumers, in just 5 days
_Brand & Business Diagnosis
Analysis of your brand's positioning, symbolic territories, and cultural tensions. We deliver actionable hypotheses, not reports that gather dust
_Innovation Workshop
Structured sessions for teams that need to break out of their rut. We facilitate ideation, opportunity mapping, and concept generation with methodology and creative provocation
_Consumer Expeditions
We leave the office and hit the streets. We create tailored encounters with real consumers — observing, talking, sharing moments, and sometimes even dancing with them. For those who want to go beyond the numbers and humanize the data.
_Insight Mining
An analytical deep dive into data, trends, and behaviors to surface opportunities that are still off your category's radar
_One Day of Brainstorming
An online strategic ideation session for up to 8 participants. For teams that want to think differently, in little time, with tangible results
WHO HAS ALREADY WORKED WITH
thejuicylab
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